THE RIGHT REALTORS. THE RIGHT ADVICE. RIGHT HERE.
Selling A Calgary Home or Condo
Why 'WeLists' and 'For Sale By Owners' Fail - The Real Story
Homeowners see a real estate agent/Realtor® put a sign in the front yard, they see ads in the newspaper, they see the agent holding open houses and they see the online listing of their home.
So when attempting to sell by owner, homeowners copy what the agent does. They put a sign in the yard, hold an open house, run an ad in the paper, and put their house online on some site that very few people ever visit, much less buyers from the local area.
- Only 10% of FSBOs sell their home successfully within three months
- 84% of people who try to sell their property on their own or through an Internet based service eventually choose the services of a real estate agent to sell their listing (source: NAR 2004)
- 80% of all For Sale By Owner buyers and sellers surveyed indicated they would hire a real estate agent for their next transaction to eliminate problems experienced (source: Inman News 2006)
What do real estate agents do differently? Motivated agents do things that homeowners DON’T see and don’t even think about -- they market a home aggressively, they target the large group of buyers who don't want to deal with private sellers, and they talk to other agents.
That’s the secret. How does it work?
Simply, since Realtor® services are usually free for a home buyer, most people looking to buy a home end up using the services of a real estate agent (since it is free). The individuals who decide not to use an agent and try a private transaction by looking online or in the classifieds for a FSBO are usually investors or people desperate for a quick deal.
Using a Realtor® to sell your home opens you up to a much greater market of homebuyers that use Realtors® and real estate companies, rather than the small group of people who want to try a private deal by themselves.
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